In collaboration with Kevin Ballon
These photographs document a typographic installation project.
The project brief instructed us to “create a site specific artwork that interprets and conveys a given quote while expressing our distinct viewpoint.” From a list of potential quotes, Oscar Wilde’s remark that “Life is too short to be taken seriously” stood out.
We agreed with Oscar. Life is too short. This theme of time was influential in developing the project. Things shouldn’t be taken seriously. To promote a light hearted and whimsical approach to life, we wrote the quote on a giant three foot white balloon. It’s anchor; time. The balloon and the timer were stationed in the middle of a large path in Central Park.
It was important for us to engage the public with our project. We wanted people to reflect on what they take too seriously and use our installation as an outlet to let those troubles float away, literally.
The timer was set for one hour and the installation began.