1
November, 2012
In collaboration with Joan Koo.
When posed with the challenge of choosing a typographic topic to research and design a poster for, Joan and I came up with several initial ideas. Should we study display type? Could we investigate the typographic elements of brail? Even Morse Code? The early written langauge of Hierogylphics? But when surveying the topics we brainstormed, they were all too broad. We wanted to narrow down on a very specific element of typography and transform it into a larger than life piece of the typographic world. That’s when the ampersand came to us. It had the perfect mix of classic elements of typography as well as compelling illustrative qualities. We were enthused to research it’s history, it’s style and it’s application throughout the world. This single little character catapulted us into a 2 month long journey to create an creative and engaging guide to everything ampersand.